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Who says ‘it girls’ are just for the twenty-somethings? This summer, it’s YOUR time to shine! If you’re a woman over 40, woman over 50, woman over 60, and ready to feel confident, stylish, and absolutely radiant, keep watching—because I’m sharing exactly how you can be the ultimate ‘it girl’ for Summer 2025. From summer outfits to fashionable accessories to all-around mindset, I show you how to get that “It Girl” style for midlife women. Let’s break the mold and redefine what it means to be fabulous at any age!
Style Qualities of 40+ 50+ 60+ “It Girls”
Effortless Individuality
- An IT GIRL uses fashion as a form of self-expression: Clothing is a powerful tool for self-expression, allowing the It Girl to communicate her mood, values, and personality
- An It Girl’s style feels effortless, never overdone or forced. She mixes high and low fashion, vintage and modern, and always adds her own twist, making her look both unique and universally admired.
- She is a trendsetter, not a follower—her wardrobe choices often become signature looks that others want to emulate.
Personalizing and Customizing Outfits
- She often personalizes her look through DIY touches, unique accessories, or custom pieces, ensuring her outfits are truly one-of-a-kind.
- This can include mixing vintage with designer, adding statement jewelry, or incorporating meaningful elements that tell her personal story.
- What pieces do YOU have in your wardrobe that tell your personal story: where you come from, where you’ve been, who you are as a person?
Effortless Chic
- The It Girl aesthetic is about blending casual and polished elements.
- Her look is often described as “effortless chic”—simple yet elevated, with a focus on quality basics and standout accessories
Attention to Detail
- Signature accessories—such as statement sunglasses, a unique handbag, or bold jewelry—are hallmarks of her style. These details add a personal touch and set her apart from the crowd.
- Her grooming is meticulous but never fussy: hair is healthy and styled (but not overdone), makeup is fresh and enhances her features, and her overall appearance is polished yet approachable.
- What is YOUR signature accessory that is the hallmark of your personal style and sets you apart from the crowd?
Prioritizing Authenticity Over Trends
- An IT GIRL sets the trends rather than following them.
- Rather than simply following the latest trends, an It Girl selectively incorporates trends she genuinely likes, blending them with her personal style.
- Authenticity is paramount; she dresses for herself and not for external validation, which sets her apart as a trendsetter rather than a follower.
- True It Girls are authentic and operate outside of trends. They don’t try too hard to attract attention, but their individuality and confidence make them stand out anyway.
- Pushback Against Trend Fatigue: With the overwhelming speed and volume of new trends, many people experience “trend fatigue.” The It Girl’s resistance to this cycle is a form of positive pushback—she chooses what feels authentic, rather than succumbing to the pressure to keep up, which is increasingly seen as a mark of true style and substance.
Confidence as a Style Staple
- Confidence is an integral part of her style. She wears each outfit with conviction, which amplifies her individuality and makes even unconventional choices appear intentional and stylish.
- Confidence is something we have in abundance that we did not have in our younger years. And THIS is what sets us apart and makes it easy for women 40+ 50+ 60+ to be midlife “It Girls”.
Curating a Versatile, Yet Distinctive Wardrobe
- Her closet includes both timeless classics (like a leather jacket or trench coat) and standout items (such as statement sunglasses or a designer handbag), allowing her to mix and match in ways that reflect her evolving identity.
Inspiring Others
- By staying true to herself and showcasing her individuality, the It Girl inspires others to embrace their own unique style, reinforcing the idea that fashion is about personal empowerment and creative expression.
- One of the most important things you can do as a Midlife It Girl is inspire other women to accept their body in the midlife years, to accept the body and facial changes and embrace them.
- When other midlife women see YOU as a Midlife It Girl living your best life this summer, accepting all of the lines and wrinkles and the menopause belly with confidence and grace, and looking RADIANT and LUMINOUS and CONFIDENT…you inspire them to do the same.
INFLUENCE
- You and I have already started the trend of “no tuck” tops to accomodate the menopause belly…and all of social media is influenced by us. We are already “It Girls”!
- In essence, the “It Girl” is defined by her ability to blend authenticity, confidence, and style in a way that feels both aspirational and attainable. She is admired for who she is as much as for what she wears, and her influence extends far beyond her wardrobe.
Happy Styling!
Valarie
“I am 5’0 with a 26” inseam and generally wear size 2P. All items fit TTS (true to size) unless otherwise stated.“
- Valarie
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